Fun Project: Create a captivating photo op, featuring locally commissioned foam fabricators crafting oversized F and T letters from the FIT logo, allowing attendees to stand in the middle replacing the I, resulting in an interactive experience that promoted the FIT brand.
POWER OF DIGITAL DENTISTRY CONFERENCE
Recognizing the significance of education in fostering and retaining users of digital technology, Planmeca organized a comprehensive continuing education conference. This event featured 24 keynote speakers who provided instruction and demonstrations on new techniques and applications of their CAD/CAM restorative system. The objective was to create branded marketing materials for the two-day conference.
The outcome was a resounding success with hundreds of dental practices in attendance. Managing the myriad of details involved in hosting such a large-scale event can be overwhelming. In addition to my role as a designer, I took on the responsibilities of co-project management, venue scouting, budgeting, photographer, and hands-on assistance throughout the conference.