Fun Project: At a yearly tradeshow event, vendors had the opportunity to decorate their booths, and for the launch of Emerald, I was tasked with commissioning a replica of The Wizard of Oz's Emerald City. The booth, featuring a candy bar filled with only green candies that I designed, won the coveted award for the most creative booth and was a big hit with attendees.

Planmeca Emerald

The Project
Product Launch Branding

Upon the launch of Planmeca's Emerald scanner, I was presented with the opportunity to conceive an entirely fresh aesthetic for the digital scanner that diverged from the conventional brand standards due to the scanner's band color.

The Results

By incorporating a subtle diamond pattern backdrop and simplifing the color palette to grey and green, I successfully integrated the jewel motif while also infusing visual appeal.